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May 2005
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 "Firefly Election-free zone"

Dear (customer), 

Winter - Who needs it?

The sun’s out and the election’s over…

The sun’s out, the streets look gorgeous, people have smiles on their faces- no wonder governments always call elections this time of year…

So we promise not to mention the Iraq war, tuition fees or decapitation strategies; just a bit of our news and a

thank you for your vote of confidence in stocking our drinks!

(And if this message is a bit too flowery for your taste, do just let me know and I’ll remove you from the mailing list.  Promise…)

Firefly’s more popular than ever…

Firefly’s been making a bit of a name for itself; and shops are discovering how popular it is… 

Harrods launched Firefly in their food-hall this week and sold 200 bottles on the first day.

Selfridges were so pleased with Firefly they created this stunning window display in February (see right).

And our sales are three times what they were last year.

So, many thanks for helping get Firefly to the people that want it!

London, Paris, Sydney, Tokyo, and now Athens …

We never dreamt Firefly would be taking off internationally so soon…

 

Greece is our latest success story. 

ß It’s appeared in dozens of magazines. 

 

And the Greek celebs have been sipping it in style… à

 

Meanwhile, other new markets since January include Denmark, Spain, Dubai, New Zealand…

So many awards…

We’re in the Regional finals for the Shell Livewire Young Entrepreneur of the Year later this month…

          And in the Grand National of the soft drinks world, we were finalists in three big categories…

 

We’ve been busy telling people about Firefly…

We’ve given drinks for smart parties and charity do’s like the premiere of Cirque du Soleil…

Free samplings galore at department stores, company canteens and smart shops (as well as our eye-catching stand at the International Food Exhibition)

(If you’d like a sampling, do get in touch…)

     And our award-winning website is getting 700 hits per day. 

 

Firefly bets on a winner

Some drinks companies sponsor football leagues…

We couldn’t afford that, but we did sponsor a jockey at Cheltenham.  Yes, Marcus’ brother Sam, with Firefly emblazoned across his britches, galloped in first on Liberthine and thanked his sponsors, Firefly, on live TV…  What’s more, all of us in the office had a fiver on at 7:2!

We’re working on new drinks…

Everyone’s been asking us, when’s the next Firefly drink coming out…?

Well, we’re working on it and hope to have a new drink out later this year.  You’ll be (almost) the first to know!

The press keep writing about us…

You magazine (in the Mail on Sunday) called our drinks “almost too chic to open”

And this piece in Zest called us “the perfect antidote to all those late nights”…

 

Photos to our website…

We’ve been getting masses of photos for the front of our bottles. 

Thanks to Noel Eddison, Malcolm Menzies and David Olivari for these ones…

 

           

Well, thats enough from us…

We hope to see you before long – and if there’s ever anything you need from us, do give us a call on 020 7368 1623.

All the best for a great Summer,

 

Harry, Marcus & Jess.

 

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