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Summer 2004
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 (Our first newsletter - to our stockists only...)

Our new De-tox Drink rated "best natural hangover cure"

We think De-tox is our best formula yet - Milk Thistle, Schizandra & Sarsaparilla, with Lemon and Lime juices and a Ginger kick - it's been clearing our heads since April, and the Grocer magazine just rated it a competition-beating 42/50 in their "Acid Test"... 

Firefly a hit down-under

We're on sale in Australia!  Simon Johnson Stores have snapped us up for their smart Sydney shoppers.  So with the Americas and Australasia now covered, just 4 continents to go!  (Antartica sales rep, anyone?)

 

Simon Johnson - "the Conran of Australia"

John Offenbach shoots an ad campaign for us...

Legendary photographer John Offenbach has shot us an amazing ad campaign (see him in action, left) - we'll be revealing the campaign soon...

 

Here are some photos sent in by customers for our bottles...

Send us more Wake up, Chill out and De-tox photos at http://www.fireflytonics.com/UploadPhoto.cfm  


"more refreshing"
"Vibrant packaging"
"Did the trick and cleared my head"
The Grocer on new De-tox

Press Quotes of the month...

"more refreshing than a smoothie"
" an energetic kick like a double espresso"

Sunday Telegraph on Firefly Wake up

"'your "Chill Out" drink has the taste... and it's de-stressed me on one of my busiest afternoons this summer."

Simon Bennett, LBC Talk Radio on Firefly Chill Out

We've been supporting lots of charity & cultural events...

Here's a little selection from May & June:
Silverstone Racetrack - Fundraiser for John Radcliffe Children's Unit (£150,000 raised).
Great Yarmouth Beach - T4 Pop Beach Festival
Lazard's Bank  - Fundraising event for Children's Hospital
Guards Polo Club, Windsor Great Park - Polo event
St. Luke's, Sydney St. - MacMillan Summer Serenade (picture left)
The Roundhouse - World Championship Kick-boxing

Thanks to you, sales are taking off...

It's our first birthday since launch. And we've sold nearly 400,000 bottles in our first year (see graph)...  OK Coca-Cola sell that many every 4 seconds, but it's a start!  Thank you Firefly stockists!

Feedback from customers has been fantastic

We asked nearly 1000 customers what they thought of our drinks; Wake up was the winner, with 70% of customers finding it "delicious", and 68% finding it worked brilliantly...

And all 3 drinks got 90% or higher approval rating.

 

 

 

 

We've got more drinks in the pipeline...

You asked us to put the flavour of the drinks on the front - so we have (you'll see our new labels from September).

And we've been testing new drinks with our customers - we're hoping to launch our latest drink by November; you'll be the first to know!

 

         

 

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