(Our
first newsletter - to our stockists only...) |
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Our new De-tox Drink rated "best natural hangover cure"
We think De-tox is our best formula yet - Milk
Thistle, Schizandra & Sarsaparilla, with Lemon and Lime juices and a Ginger
kick - it's been clearing our heads since April, and the Grocer magazine
just rated it a competition-beating 42/50 in their "Acid Test"...
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Firefly a hit down-under
We're on sale in Australia! Simon Johnson Stores have
snapped us up for their smart Sydney shoppers. So with the Americas and
Australasia now covered, just 4 continents to go! (Antartica sales rep,
anyone?)
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Simon Johnson - "the Conran of
Australia" |
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John Offenbach shoots an ad campaign for us...
Legendary photographer John Offenbach has shot us an
amazing ad campaign (see him in action, left) - we'll be revealing the
campaign soon...
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Here are some photos sent in by customers for our bottles...

Send us more Wake up, Chill out and De-tox photos at
http://www.fireflytonics.com/UploadPhoto.cfm |
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"more refreshing"
"Vibrant packaging"
"Did the trick and cleared my head"
The Grocer on new
De-tox
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Press Quotes of the month...

"more refreshing than a smoothie"
" an energetic kick like a double espresso"
Sunday Telegraph on Firefly Wake
up |

"'your "Chill Out" drink has the taste... and it's
de-stressed me on one of my busiest afternoons this summer."
Simon Bennett, LBC Talk
Radio on Firefly Chill Out |
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We've been supporting lots of charity & cultural events...
Here's a little selection from May & June:
Silverstone Racetrack - Fundraiser for John Radcliffe Children's Unit
(£150,000 raised).
Great Yarmouth Beach - T4 Pop Beach Festival
Lazard's Bank - Fundraising event for Children's Hospital
Guards Polo Club, Windsor Great Park - Polo event
St. Luke's, Sydney St. - MacMillan Summer Serenade (picture left)
The Roundhouse - World Championship Kick-boxing |
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Thanks to you, sales are taking off...
It's our first birthday since launch. And we've sold
nearly 400,000 bottles in our first year (see graph)... OK Coca-Cola sell
that many every 4 seconds, but it's a start! Thank you Firefly stockists! |
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Feedback from
customers has been fantastic
We asked
nearly 1000 customers what they thought of our drinks; Wake up was the
winner, with 70% of customers finding it "delicious", and 68% finding it
worked brilliantly...
And all 3
drinks got 90% or higher approval rating.
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We've got more drinks in the pipeline...
You asked us to put the flavour of the drinks on the
front - so we have (you'll see our new labels from September).
And we've been testing new drinks with our customers -
we're hoping to launch our latest drink by November; you'll be the first to
know!
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